#social-commerce

#social-commerce

Minimalist skin care brand Sonsie has named Kailey Bradt, formerly the founder of waterless hair care line Susteau, as chief executive officer. Sonsie is majority-owned by actress Pamela Anderson, who joined the 2023-founded line last year. Beauty manufacturer Solésence has tapped Kevin Cureton as president and CEO. Previously, Cureton served as chief operating officer of the Illinois-based manufacturer. He succeeds Jess Jankowski, who will retire from the company in November.

The TikTok challenger had just cracked the Apple App Store's top-five ranking. Downloads soared 855% month over month, Sensor Tower data showed, fueled by TikTok's imminent ban in the US. It was a dream scenario for an app that - with over $230 million in funding and a roughly $1.1 billion valuation - promised to reinvent social shopping through a mix of product reviews and entertaining videos.

YouTube Shopping enables creators to tag products directly in their videos, allowing viewers to purchase without leaving the platform, marking a significant progress in social commerce.

"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."