A Sacramento-based nonprofit, Veloz, has initiated a national media campaign with a $43.5 million budget aimed at increasing electric vehicle sales in the U.S. Executive director Josh D. Boone stated that the mission focuses on driving consumer interest and answering questions about electric vehicles. The campaign, which spans multiple media platforms, is timely with changes in federal tax incentives set to expire in September. Veloz intends to build on its past success in California to boost national demand and awareness for electric vehicles, funded by Electrify America, established post-VW emissions scandal.
The heart of our mission is to really drive consumer interest, answer consumer questions, get them in vehicles and drive demand as fast as we can, said Josh D. Boone, executive director of Veloz.
The goal of the campaign is to help folks get the facts about EVs and save money, Boone said.
When Veloz launched nearly nine years ago, our strategy was always to start consumer campaigns in California, build on those successes and then take that work national.
The campaign's $43.5 million in funding comes from Electrify America, an organization founded in the wake of a scandal involving Volkswagen.
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