Randy Labosco started with a single Auntie Anne's franchise and now operates seven stores at Dallas Fort Worth International Airport. He plans to expand to 15 locations, including Cinnabon and Jamba. Labosco's strategy capitalizes on the convenience of nontraditional venues like airports, focusing on quick customer service and efficient operations. Nontraditional franchising allows brands to grow in high-traffic areas outside traditional storefronts, embracing smaller footprints and unique operational challenges. Labosco exemplifies this trend towards scalable growth through nontraditional franchising strategies.
"It's walkaway food," Labosco tells Entrepreneur. "You can pull a suitcase, carry a pretzel and not offend anyone sitting next to you on a plane. And most customers already know what they want, so we serve them in under a minute."
Labosco's success is part of a larger trend: Auntie Anne's (#87 on the 2025 Franchise 500) outside-the-box strategy. Nontraditional franchising refers to the expansion of a franchise brand into locations outside the typical storefront model.
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