The landscape of online search is shifting as AI technology gains traction. Major tech players like ChatGPT, Google and Apple are evolving their e-commerce strategies, leading to drastic changes in how consumers search. Despite Google’s dominance, a decline in searches conducted through Safari indicates growing reliance on AI chatbots. Research reveals that 80% of consumers utilize AI-generated results, causing a 25% drop in organic traffic. Furthermore, 42% of users of large language models seek shopping recommendations through AI, highlighting the necessity for brands to adjust to this new norm in digital marketing.
2025 is the year that search changed for the first time since the engines were invented.
80 per cent of consumers now rely on AI-written results for at least 40 per cent of their searches, resulting in a 25 per cent drop in organic web traffic.
42 per cent of large language model (LLM) users now get shopping recommendations via AI platforms.
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