iion has partnered with TCL to integrate its game advertising capabilities into TCL's connected TV ecosystem, enhancing interactive advertising solutions. This collaboration gives advertisers access to a growing audience of CTV gamers using high-impact video formats. TCL, a leading global tech brand with a presence in over 160 countries, expands iion's reach, allowing brands to engage with audiences during high-engagement moments. Inventory for ads is available via iion's platform or through programmatic demand-side platforms, focusing on both casual and interactive ad formats.
We're excited to partner with TCL, a global pioneer in smart TV technology, to expand premium game advertising into the CTV space. We've not only kicked off the partnership—we've already cleared the revenue KPIs and initial tests, and are now fully live in over 15 countries. This collaboration significantly increases our global scale and further strengthens our mission to make game advertising a measurable, brand-safe, full-funnel media channel for advertisers.
Advertisers gain access to TCL's proprietary CTV ecosystem and native gaming environments, providing powerful new ad opportunities across both casual and interactive formats.
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