#interactive-advertising

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fromExchangewire
2 days ago

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

We're excited to partner with TCL, a global pioneer in smart TV technology, to expand premium game advertising into the CTV space. We've not only kicked off the partnership—we've already cleared the revenue KPIs and initial tests, and are now fully live in over 15 countries. This collaboration significantly increases our global scale and further strengthens our mission to make game advertising a measurable, brand-safe, full-funnel media channel for advertisers.
E-Commerce
Artificial intelligence
fromDecrypt
2 months ago

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

Netflix will use generative AI to match interactive ads with relevant shows in its ad-supported tier.
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