A US District Judge has dismissed a class action lawsuit against Amazon's Prime Video for introducing ads. Plaintiffs claimed the addition of commercials was an illegal stealth price increase. However, the judge ruled that it was a modification of the subscription package, not a price change. The court clarified that Amazon's terms allow for changes in the service. Consequently, plaintiffs cannot refile the case, indicating that ads will remain on Prime Video, with potential increases in frequency, unless users pay an additional fee.
Amazon's introduction of advertisements to Prime Video was not a price increase; it was a benefit modification, and such modification was specifically contemplated and authorized by the parties' governing agreements.
The court said that Amazon's terms and conditions specify that Prime's package could change over time.
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