Effective ecommerce leadership at SteelSeries involves clear communication from top management about the necessity and benefits of ecommerce integration. Michal Ochnicki emphasizes that ecommerce should be seen not just as an additional sales channel but as a strategic growth engine. Highlighting the positive impacts and value proposition of ecommerce while ensuring it doesn't disrupt existing operations is crucial. Frequent communication with all stakeholders and a focus on collaboration are essential in promoting ecommerce as an integral component of company strategy.
"The main role lies within the company itself. It has to start with very clear communication around why we are doing this, what kind of benefit we'll see, why this initiative makes sense now, and so on."
"It's all about answering those questions over and over again. Why is this, now, a vital part of the company's strategy? How do we add value without interrupting the business that we've built so far?"
#ecommerce-strategy #business-growth #stakeholder-communication #organizational-integration #customer-centric-innovation
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