#stakeholder-communication

#stakeholder-communication

Only around 10% of junior to mid-level designers include any metrics in their portfolios. Even at senior levels, metrics tend to be design-focused: task completion rates, user satisfaction, or system adoption. These measures reflect design quality and usability, but they often stop short of showing what stakeholders truly care about: business outcomes. That gap in language creates a trust barrier between design teams and decision-makers. We often demonstrate how users feel, but not how that translates into performance, efficiency, or growth.

"The main role lies within the company itself. It has to start with very clear communication around why we are doing this, what kind of benefit we'll see, why this initiative makes sense now, and so on."

In business-to-business UX design, feasibility and viability often outweigh pure desirability, emphasizing the need for design to align with business outcomes and risks.