#business-outcomes

#business-outcomes

Only around 10% of junior to mid-level designers include any metrics in their portfolios. Even at senior levels, metrics tend to be design-focused: task completion rates, user satisfaction, or system adoption. These measures reflect design quality and usability, but they often stop short of showing what stakeholders truly care about: business outcomes. That gap in language creates a trust barrier between design teams and decision-makers. We often demonstrate how users feel, but not how that translates into performance, efficiency, or growth.

Curiosity shouldn't just be a personality trait. It's a strategic tool that design leaders use to break silos and build relationships.