Training ROI In 2025: Metrics That Actually Matter
In 2025, training success must be measured by actual changes in performance, productivity, or business outcomes, rather than traditional metrics like attendance or feedback ratings.
The fatal flaw killing your customer data initiatives | MarTech
For a long time, I've blamed marketers for not being more technical, ceding the essential responsibilities of knowing the customer to cost-conscious and risk-averse IT and enterprise data teams.
Addressing the legacy: Modernising creaky cloud infrastructures for data benefits | Computer Weekly
Look at desired business outcomes and then decide how to proceed, says Henninger. What do you really need to fix, and how should you ensure you are ready for AI in particular?
5 steps to ensure business goals lead your martech strategy | MarTech
"If those tools aren't driving real, measurable results, they're not helping - they're just draining your budget. Let's explore how to cut through the noise and deliver quantifiable value."