At a conference hosted by Jefferies, Salesforce executive Bill Patterson emphasized the need for flexibility in AI pricing as vendors explore effective models. Salesforce's Agentforce pricing now incorporates conversation and action-based fees, alongside a new credit system allowing customers to toggle between these models. This approach aims to align costs with business outcomes. Patterson also noted the challenges of establishing outcome-based pricing, citing the difficulty in attributing success to either AI contributions or human efforts, suggesting that the industry is still in the exploratory phase of pricing strategies for AI services.
Bill Patterson emphasizes that the variability in AI pricing models necessitates user flexibility, as vendors test different structures against various use cases.
Salesforce's new Flex Credits model allows for a consumption-based approach, giving customers the flexibility to align costs directly with business outcomes.
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