#salesforce

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#cybersecurity
Growth hacking
fromThe Hacker News
3 days ago

Google Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App

UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.
The group uses social engineering tactics to impersonate IT support.
Attackers deploy a modified Salesforce Data Loader for unauthorized access.
The threats allow lateral movement within victims' networks to gather more data.
Marketing tech
fromTechzine Global
2 days ago

Hacking group steals Salesforce data by impersonating IT support

The hacker group UNC6040 exploits voice phishing to gain credentials and access to Salesforce from employees in large organizations.
fromZDNET
2 days ago
Marketing tech

Cybercriminals are stealing business Salesforce data with this simple trick - don't fall for it

Growth hacking
fromThe Hacker News
3 days ago

Google Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App

UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.
The group uses social engineering tactics to impersonate IT support.
Attackers deploy a modified Salesforce Data Loader for unauthorized access.
The threats allow lateral movement within victims' networks to gather more data.
Marketing tech
fromTechzine Global
2 days ago

Hacking group steals Salesforce data by impersonating IT support

The hacker group UNC6040 exploits voice phishing to gain credentials and access to Salesforce from employees in large organizations.
fromZDNET
2 days ago
Marketing tech

Cybercriminals are stealing business Salesforce data with this simple trick - don't fall for it

more#cybersecurity
#informatica
Artificial intelligence
fromCIO
1 week ago

Salesforce to buy Informatica in $8 billion deal

Salesforce's $8 billion acquisition of Informatica aims to enhance its AI capabilities by providing access to comprehensive data understanding.
Business intelligence
fromIT Pro
1 week ago

'A bold and highly strategic move': Why Salesforce's Informatica acquisition could be the key to Benioff's agentic AI dream

Salesforce's acquisition of Informatica enhances its agentic AI capabilities by providing a robust data management foundation.
Business intelligence
fromIT Pro
1 week ago

Salesforce splashes the cash with $8 billion deal for Informatica

Salesforce to acquire Informatica for $8 billion to enhance data management and support its AI initiatives.
Artificial intelligence
fromCIO
1 week ago

Salesforce to buy Informatica in $8 billion deal

Salesforce's $8 billion acquisition of Informatica aims to enhance its AI capabilities by providing access to comprehensive data understanding.
Business intelligence
fromIT Pro
1 week ago

'A bold and highly strategic move': Why Salesforce's Informatica acquisition could be the key to Benioff's agentic AI dream

Salesforce's acquisition of Informatica enhances its agentic AI capabilities by providing a robust data management foundation.
Business intelligence
fromIT Pro
1 week ago

Salesforce splashes the cash with $8 billion deal for Informatica

Salesforce to acquire Informatica for $8 billion to enhance data management and support its AI initiatives.
more#informatica
#ai
Marketing tech
fromTechzine Global
3 months ago

Microsoft goes after Salesforce with sales agents in 365 Copilot

Microsoft's new sales AI tools aim to transform lead generation and CRM integration, presenting a competitive alternative to Salesforce's Agentforce.
Marketing tech
fromMarTech
3 months ago

When will Agentforce make its mark on Salesforce earnings? Wait 'til next year | MarTech

Salesforce's Agentforce adoption is slow but shows promise for future growth, while Data Cloud and AI see substantial ongoing customer interest.
Tech industry
fromBusiness Insider
3 months ago

Marc Benioff throws shade at Microsoft and Big Tech's massive AI spending

Salesforce prioritizes AI integration over costly data centers, questioning the ROI of Big Tech's AI investments.
Marketing tech
fromMarTech
3 months ago

Salesforce & Microsoft square off with new AI sales agents | MarTech

Salesforce and Microsoft launched AI sales agents that enhance sales efficiency, each with unique strategic approaches and integration capabilities.
Artificial intelligence
fromTechzine Global
3 months ago

Salesforce sets new standard with Agentforce 2dx: AI agents become proactive

Agentforce 2dx enables AI agents to operate autonomously within business processes, marking a significant advancement in Salesforce's AI capabilities.
Marketing tech
fromTechzine Global
3 months ago

Microsoft goes after Salesforce with sales agents in 365 Copilot

Microsoft's new sales AI tools aim to transform lead generation and CRM integration, presenting a competitive alternative to Salesforce's Agentforce.
Marketing tech
fromMarTech
3 months ago

When will Agentforce make its mark on Salesforce earnings? Wait 'til next year | MarTech

Salesforce's Agentforce adoption is slow but shows promise for future growth, while Data Cloud and AI see substantial ongoing customer interest.
Tech industry
fromBusiness Insider
3 months ago

Marc Benioff throws shade at Microsoft and Big Tech's massive AI spending

Salesforce prioritizes AI integration over costly data centers, questioning the ROI of Big Tech's AI investments.
Marketing tech
fromMarTech
3 months ago

Salesforce & Microsoft square off with new AI sales agents | MarTech

Salesforce and Microsoft launched AI sales agents that enhance sales efficiency, each with unique strategic approaches and integration capabilities.
Artificial intelligence
fromTechzine Global
3 months ago

Salesforce sets new standard with Agentforce 2dx: AI agents become proactive

Agentforce 2dx enables AI agents to operate autonomously within business processes, marking a significant advancement in Salesforce's AI capabilities.
more#ai
#slack-integration
Marketing tech
fromMarTech
4 days ago

Salesforce unveils major Slack integration | MarTech

Salesforce integrates Slack to create a unified environment for teams, enhancing visibility and collaboration.
Marketing tech
fromMarTech
4 days ago

Salesforce unveils major Slack integration | MarTech

Salesforce integrates Slack to create a unified environment for teams, enhancing visibility and collaboration.
more#slack-integration
#flex-credits
Artificial intelligence
fromTheregister
5 days ago

Best pricing model for AI? Work in progress, says Salesforce

AI pricing models are still evolving, requiring users to adapt as vendors experiment with various approaches.
Salesforce has introduced Flex Credits to enhance flexibility in pricing amid varied AI use cases.
Artificial intelligence
fromTheregister
5 days ago

Best pricing model for AI? Work in progress, says Salesforce

AI pricing models are still evolving, requiring users to adapt as vendors experiment with various approaches.
Salesforce has introduced Flex Credits to enhance flexibility in pricing amid varied AI use cases.
more#flex-credits
#marc-benioff
more#marc-benioff
#artificial-intelligence
more#artificial-intelligence
#gsa
Marketing tech
fromwww.mercurynews.com
2 weeks ago

Salesforce cuts Slack price for US government, following Google

Salesforce offers Slack to federal government at a 90% discount.
Trump administration aims to cut tech costs via bulk software purchases.
Future vendor contracts may focus on interoperability and direct negotiations.
Marketing tech
fromwww.mercurynews.com
2 weeks ago

Salesforce cuts Slack price for US government, following Google

Salesforce offers Slack to federal government at a 90% discount.
Trump administration aims to cut tech costs via bulk software purchases.
Future vendor contracts may focus on interoperability and direct negotiations.
more#gsa
#convergenceai
more#convergenceai
Artificial intelligence
fromMarTech
3 weeks ago

Salesforce announces initiatives to bring trust and governance to AI agents | MarTech

Salesforce unveils governance and security tools to enhance trust in AI agents for organizations.
#customer-engagement
Marketing tech
fromMarTech
1 month ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
Marketing tech
fromMarTech
1 month ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
more#customer-engagement
Marketing tech
fromIT Pro
1 month ago

'You can see the horrible things that Microsoft did to Slack before we bought it': Marc Benioff warns Microsoft could repeat 'pretty nasty' Slack playbook with OpenAI amid frayed relationship

Marc Benioff accuses Microsoft of engaging in anti-competitive tactics against Slack before its acquisition by Salesforce.
#ai-tools
fromITPro
2 months ago
Marketing tech

"No, I don't think it is the end of Salesforce": Klarna CEO clarifies why it stopped using Salesforce - and why he doesn't think other companies will follow suit

fromITPro
2 months ago
Marketing tech

"No, I don't think it is the end of Salesforce": Klarna CEO clarifies why it stopped using Salesforce - and why he doesn't think other companies will follow suit

more#ai-tools
#ai-agents
Marketing tech
fromTechzine Global
3 months ago

Salesforce introduces AgentExchange: marketplace for AI agents

Salesforce's AgentExchange enables sharing and deploying AI agents, expanding the landscape of AI technology for businesses without requiring development efforts.
Artificial intelligence
fromZDNET
1 month ago

Salesforce research lays the foundations for more reliable enterprise AI agents

Salesforce aims to improve AI agents' performance through foundational developments to address challenges in deploying large language models.
fromZDNET
1 month ago
Artificial intelligence

Smarty Pants or Life-Hacker: What type of AI agent user are you?

Marketing tech
fromTechzine Global
3 months ago

Salesforce introduces AgentExchange: marketplace for AI agents

Salesforce's AgentExchange enables sharing and deploying AI agents, expanding the landscape of AI technology for businesses without requiring development efforts.
Artificial intelligence
fromZDNET
1 month ago

Salesforce research lays the foundations for more reliable enterprise AI agents

Salesforce aims to improve AI agents' performance through foundational developments to address challenges in deploying large language models.
fromZDNET
1 month ago
Artificial intelligence

Smarty Pants or Life-Hacker: What type of AI agent user are you?

more#ai-agents
#data-analytics
Business intelligence
fromTechzine Global
1 month ago

Tableau Next: agentic analytics to take BI to the next level

Tableau Next revolutionizes business intelligence by integrating AI agents, streamlining data analysis, and introducing an open, API-first platform for improved workflow.
fromMarTech
1 month ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Business intelligence
fromTechzine Global
1 month ago

Tableau Next: agentic analytics to take BI to the next level

Tableau Next revolutionizes business intelligence by integrating AI agents, streamlining data analysis, and introducing an open, API-first platform for improved workflow.
fromMarTech
1 month ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

more#data-analytics
from24/7 Wall St.
1 month ago

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (April 2025)

Salesforce's stock has fallen over 20% year-to-date, reflecting a loss of over $25 billion in market value amid weak revenue forecasts.
Marketing tech
Marketing tech
fromBusiness Matters
1 month ago

7 Top-Rated Solutions for Improving Customer Experience

Customer experience drives repeat business, loyalty, and revenue growth.
CSG and Salesforce Service Cloud offer robust solutions for enhancing customer experience.
Data science
fromIT Pro
1 month ago

Business leaders are having a crisis of confidence over data literacy

Business leaders feel pressured to utilize data for decisions, but face obstacles like lack of data trust and literacy.
fromHackernoon
3 months ago

Salesforce Developer Creates LLM Assistant That Runs Locally On Your Machine | HackerNoon

The evolution of AI-driven components, such as local LLMs in Salesforce, signifies a shift towards more personalized and privacy-centric user experiences in tech.
Mobile UX
European startups
fromTechCrunch
2 months ago

Salesforce to invest $1B in Singapore to boost adoption of AI | TechCrunch

Salesforce is investing $1 billion in Singapore to enhance AI adoption and tackle labor market challenges.
Marketing tech
fromFast Company
3 months ago

Salesforce's AI agents can decode tariffs in minutes

AI technology is simplifying the complexities of tariffs for businesses.
Agentforce allows users to create AI agents for tariff analysis and decision-making.
Tech industry
fromComputerworld
3 months ago

Two AI developer strategies: Hire engineers or let AI do the work

Salesforce freezes engineering hires amid AI advancements, while Alibaba actively hires 1,500 interns for AI projects, reflecting contrasting strategies in tech.
Artificial intelligence
fromITPro
3 months ago

Google's Gemini AI models are coming to Agentforce

Salesforce and Google expand their partnership with a $2.5 billion deal focusing on AI capabilities to challenge Microsoft's dominance.
Marketing tech
fromMarTech
3 months ago

Why buying-group marketing beats ABM every time | MarTech

B2B marketing should focus on engaging the entire buying committee instead of individual leads.
Artificial intelligence
fromITPro
3 months ago

Salesforce planning more job cuts amid AI hiring push

Salesforce plans to cut 1,000 jobs while hiring for AI-related roles, marking a significant shift in its workforce strategy.
from24/7 Wall St.
4 months ago

Forget the Magnificent 7: Buy These 3 Tech Stocks That Can Win Big in 2025

"Salesforce seems to be betting big for the potential rise of AI agents in 2025. With over 1,000 paid deals inked for Agentforce in the books already, it will be very interesting to see how Salesforce and the rest of the AI software scene can help AI make the next big leap."
Artificial intelligence
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