""We're so thrilled to be here with everybody," Benioff said, seated at a conference table with his colleagues. "It is a gorgeous day, 70 degrees, the AI capital of the world, and we're coming here to you live.""
"Marc challenged us to try something new and speak to a bigger audience," Patrick Stokes, president and chief marketing officer at Salesforce, tells Fortune via email, adding that the team wanted to bring some of the "vibe and energy" of its massive annual Dreamforce conference to a standard financial update."
"Salesforce's social media team sliced the show into a short clip for LinkedIn, extending what used to be a dry, hour-long phone call into snackable content."
"Research from Weber Shandwick found that 81% of executives believe a visible public CEO profile is essential for a company's success."
Salesforce's fourth-quarter earnings call was reimagined by co-CEO Marc Benioff, who presented it in an influencer-style format. He utilized a high-quality livestream setup and included interviews with notable guests. The event aimed to create a more engaging experience, moving away from traditional earnings calls. Salesforce's marketing team sought to infuse the energy of their annual Dreamforce conference into the call. The company plans to continue this innovative format for future earnings calls, reflecting a trend of CEOs becoming more active on social media.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]