Roblox introduced a licensing platform that includes License Manager and Licenses Catalog for eligible creators to license intellectual property from various major companies. This initiative streamlines the traditionally complex licensing process, benefiting both intellectual property holders and content creators. In recent years, prominent companies, particularly sports leagues, have shown increased willingness to license their content. Roblox's strategic move is aligned with its long-term goal to capture a significant portion of the gaming content revenue, with projections indicating over $1 billion in creator payouts this year.
Roblox introduced a new licensing platform featuring License Manager and Licenses Catalog, enabling eligible creators to license IP from major companies like Netflix and Sega.
This new platform streamlines the licensing process, benefiting both IP holders and creators by simplifying what has been a time-consuming and complex task.
Major companies, including sports leagues like the NFL and NBA, have recently opened up to licensing their IP, allowing creators to enhance their content using game footage.
Roblox aims to capture 10% of all gaming content revenue in its ecosystem and projects that its creators will earn over $1 billion in payouts this year.
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