The Trade Desk's Kokai user interface adoption has not met expectations, leading to the continuation of its legacy interface, Solimar. Contrary to rumors, there are no immediate plans to phase out Solimar, as many clients still rely on it. Full adoption of Kokai could extend beyond the planned end of 2025 timeline due to ongoing feature development. The Trade Desk aims to maintain flexibility for clients who use both interfaces, as abruptly terminating Solimar would hinder client campaigns and business operations.
Kokai adoption has been slower than expected, causing The Trade Desk to maintain its legacy interface Solimar and delaying plans to phase it out.
There are no concrete plans to deprecate Solimar, as some TTD clients still depend on it, and Kokai's feature development is ongoing.
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