fromAol6 days agoMarketing techAI at The Trade Desk: Risk or Opportunity?The Trade Desk uses Kokai AI to optimize programmatic advertising, improving performance and transparency while facing potential inventory loss from AI-driven search and content changes.
fromAdExchanger1 month agoE-CommerceRumors Aside, The Trade Desk Isn't Deprecating Solimar Any Time Soon | AdExchangerKokai user interface adoption is slower than expected, delaying the deprecation of the Solimar interface.
fromAdExchanger1 month agoE-CommerceRumors Aside, The Trade Desk Isn't Deprecating Solimar Any Time Soon | AdExchanger
fromDigiday2 months agoE-CommerceMedia Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform
fromDigiday2 months agoE-CommerceMedia Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform
