Target will conclude its price-matching policy on January 28, 2025, after 12 years. Initially designed to offer unmatched value, the policy allowed customers to match prices of identical items at competing retailers. The revised policy will now only match prices from Target's online platforms. Feedback indicates that most price matches occur within Target. The decision comes amid financial difficulties for Target, highlighted by a drop in sales and decreased store traffic, leading to concerns among consumers and employees over transparency and guest satisfaction.
The price-matching policy will end on July 28, 2025, after 12 years, no longer matching competitors' prices but only matching Target's online prices.
The internal memo cited guest feedback for the change, stating guests overwhelmingly price match Target and not other retailers.
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