The Tour de France caravan precedes the race each day, with teams and sponsors integrated into the event's culture. It features cars shaped like various objects and performers who engage with crowds. This unique aspect of cycling allows for direct interaction with fans, making advertising fundamental to the experience. The caravan's atmosphere is lively, with participants initiating dance parties and actively distributing promotional items to onlookers, highlighting the seamless blend of sport and marketing in cycling.
The Tour de France caravan is a rolling parade that precedes the race each day, driving the course and flinging seemingly endless trinkets at the fans amassed by the roadside.
Rather than distract from the sport on offer, advertising is a core component of the Tour de France and cycling generally, with every team named after its sponsor.
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