"Retailers experienced significant sales growth during the summer 2025 sales season, particularly highlighted by Amazon's four-day Prime Day, which generated $24.1 billion in U.S. e-commerce sales."
"The long duration of summer sales events this year created a new phenomenon called 'Prime week', transforming early July into a peak shopping period rivaling traditional holidays."
The summer of 2025 marked a transformative period for retailers, evidenced by Amazon's four-day Prime Day, which generated $24.1 billion in U.S. e-commerce sales. This represented a considerable year-on-year growth of 30.3%. Additionally, numerous retailers experienced increased traffic as consumers took advantage of various summer sales events. Analysts noted a new 'Prime week' trend, indicating early July is evolving into a significant sales peak akin to the Cyber 5 weekend. Retailers are now viewed as offering diverse purchasing opportunities beyond flash sales, encompassing essentials and back-to-school supplies.
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