fromThe Drum
13 hours agoLearning from Google and Greggs: How brands can salvage a crisis
The need for effective reputation management has never been more acute, with brands in the public eye more than ever and social media giving consumers a voice to vent their frustrations. Catherine Turner explores what savvy brands are doing to protect their reputation, deal with stumbling blocks, and live up to the expectations of an unforgiving public. The recent travails of two of the world's biggest retailers highlight the extremes faced by businesses in a world of online reputation management.
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