"Michael Francis will lead Old Navy's end-to-end customer strategy, focusing on strengthening brand storytelling, deepening customer engagement, and evolving the customer experience across touchpoints."
"As head of the marketing shared services group at Gap Inc., Francis will oversee media strategy and execution, driving greater integration and effectiveness across the company's portfolio of brands."
"Francis is best known for his pivotal role as Target's chief marketing officer, where he molded the store's 'cheap chic' identity by tying low prices to trendy, modern designs."
"During his tenure at Target, some big moments included collaborations with designers like Isaac Mizrahi and a Target runway show staged at New York's Rockefeller Center."
Michael Francis has joined Old Navy as chief customer officer and will lead the customer strategy, focusing on brand storytelling and customer engagement. He will also oversee marketing shared services at Gap Inc., enhancing media strategy across its brands. Previously, as Target's chief marketing officer, he established the 'cheap chic' identity, differentiating Target from competitors. His tenure included notable collaborations and marketing initiatives that elevated the brand's presence. Francis briefly served as president at JCPenney but left after eight months due to a flawed transformation strategy.
Read at WWD
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