American Eagle partnered with Sydney Sweeney for its fall campaign, "Sydney Sweeney Has Great Jeans." This campaign is the brand’s most expensive to date and targets the crucial back-to-school period. CMO Craig Brommers emphasizes that American Eagle continues to make significant investments during a challenging retail year, asserting its position as a denim authority for Gen Z. The campaign features innovative activations, including an AI Snapchat experience and prominent ads, and aims to reach a wider audience while showcasing versatile denim styles, highlighted by the creation of The Sydney Jean.
The partnership with Sydney Sweeney underscores American Eagle's commitment to innovation and adaptability in a challenging retail climate, particularly with the back-to-school season approaching.
The campaign includes an AI-powered Snapchat try-on experience and major out-of-home advertising, emphasizing that American Eagle remains a leader in denim fashion for Gen Z.
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