Meta will stop allowing political advertising on its platforms in the EU starting October 2025, citing the EU's Transparency and Targeting of Political Advertising (TTPA) regulations as unworkable. These regulations pose operational challenges and legal uncertainties for Meta. Starting in October, political, electoral, or social issue ads will no longer be visible to users. The TTPA rules impose restrictions on ad targeting and require sponsors to follow extensive identification and transparency protocols. Meta expressed concern that these restrictions will lead to less relevant advertising for users.
As of early October, users on any of Meta's platforms in the EU will no longer see political, electoral or social issue ads, which Meta says can currently be placed by advertisers who complete an authorization process proving their identity. Ads of this nature are also required to include a 'paid for by' disclaimer, and information about how much was spent on them must be publicly available.
Meta argues that the TTPA rules put extensive restrictions on ad targeting and delivery that create an 'untenable level of complexity' for advertisers. The EU introduced the new regulations in order to address widespread concerns over foreign interference in elections, as well as the potential manipulation of important information that might influence how someone votes.
Meta said that users of its platforms will see less relevant ads as a result of the restrictions, and that it made its decision after 'extensive engagement with policymakers' in which it made its concerns about the threat to the 'principles of personalized advertising' clear.
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