"Sedona, Arizona, was a trip that we did as a family when I was quite young. It's a famous mining town, with beautiful mines and a lot of copper. It's absolutely extraordinary. But I realized that mining scars the Earth, and I was very influenced by that."
"I went to a charity lunch, which I was accustomed to doing as a model, but it was normally for cancer charities or animal sanctuary charities. This one was a biodiversity charity [Synchronicity Earth]. And that word really struck me. Biodiversity was not a word used around me in my kind of fashion, upscale life."
Arizona Muse, a renowned model who has appeared on over 40 magazine covers and worked with luxury brands like Prada, Saint Laurent, and Chanel, has pivoted toward environmental activism. In 2021, she established DIRT, a charity focused on soil regeneration and biodynamic farming as climate solutions. The organization works to restore biodiversity and replenish soil health, enabling land to store more water and sequester carbon from the atmosphere. DIRT has partnered with brands including Vrai, Anya Hindmarch, and Weleda to advance regenerative practices. Muse now collaborates with Greenpeace and the UN alongside her modeling work, sharing how travel experiences shaped her environmental perspective and purpose.
#climate-activism #sustainable-fashion #soil-regeneration #biodiversity-conservation #regenerative-agriculture
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