#regenerative-agriculture

#regenerative-agriculture

Rainforest Alliance just announced the launch of a new standard and certification for regenerative agriculture in coffee, with a distinct 'regenerative' seal expected to land on consumer coffee bags in 2026. The organization, which reduced requirements for its core sustainable agriculture certification earlier this year, said the new regenerative agriculture add-on is designed to give farmers and buyers a science-based pathway to achieve positive outcomes in soil health, biodiversity, water stewardship, climate resilience and livelihoods.

Regenerative agriculture has become one of coffee industry's buzziest words of the decade, despite having no clear, universal definition in coffee or other sectors. While it is primarily associated with environmental stewardship - including soil regeneration and biodiversity - it has also become associated with climate resiliency, farmer profitability and even more abstract concepts such as corporate sustainability. GCP, meanwhile, says the RegenCoffee guidance is designed to help

"Our shopping habits are a direct reflection of our values, yet the modern grocery aisle can feel overwhelming. These guides were created to cut through the noise."