From 'greenwashing' to 'greenhushing,' clean energy momentum advances despite political roadblocks | Fortune
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From 'greenwashing' to 'greenhushing,' clean energy momentum advances despite political roadblocks | Fortune
"This bump in the road in this green agenda is being driven by this myth that if we continue to do things in a green way it's going to be more expensive for the economy and cause people to lose their jobs,"
"It's greener, cheaper, and better for everyone,"
"We shouldn't be negligent of the thought that people really don't like change, and we really have to work on that."
"EVs are definitely growing, but they'll grow much more practically."
Greenwashing has given way to greenhushing, with industries quietly advancing practical clean-energy measures. The energy transition continues despite political pushback from the U.S. and other Western nations. Firms are moving from broad net-zero promises toward projects that deliver measurable returns and make business sense. Combined heat and power systems can achieve up to 400% greater efficiency and offer rapid payback, delivering greener and cheaper outcomes. The electric vehicle industry faces reduced U.S. incentives and must improve charging, range, and premium features to win buyers on quality. Stable, long-term government policies are needed to sustain adoption.
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