What do Europeans have to say about the Digital Fairness Act?
Briefly

What do Europeans have to say about the Digital Fairness Act?
"What's the Digital Fairness Act? It's the Commission's proposal to update the EU's consumer agenda and keep consumer-protection standards up to speed with the digital sphere. Led by Irish Commissioner Michael McGrath, the DFA debate currently covers: 1) unfair commercial practices related to dark patterns; 2) misleading marketing by influencers; 3) addictive design of digital products; and 4) unfair personalisation practices."
"In simple terms, the DFA risks changing the advertising scene completely (via a de facto ban on using personalised data for advertising), leading to higher ad costs, less reach for SMEs, and more irrelevant ads for consumers. The definition of "addictive design" could stretch from bans on so-called "infinite scroll" to core UX elements that make digital products what they are."
"Crucially, the definitions of "addictive design" and "dark pattern" remain vague, and judging from a historical perspective, it appears that the Commission prefers it that way, leaving room to pressure digital service providers on an ad hoc basis. A record 4,325 submissions were received for the Call for Evidence (the channel for unique feedback to the Commission), thanks largely to hundreds of gamers concerned about the DFA."
The European Commission concluded its consultation on the Digital Fairness Act, a proposal led by Commissioner Michael McGrath to update EU consumer protections for the digital sphere. The DFA targets unfair commercial practices related to dark patterns, misleading influencer marketing, addictive design of digital products, and unfair personalisation practices. The proposal could de facto ban use of personalised data for advertising, increasing ad costs, reducing reach for SMEs, and producing more irrelevant ads for consumers. Definitions of "addictive design" and "dark pattern" remain vague, creating discretionary enforcement risk. A record 4,325 submissions were received for the Call for Evidence, driven largely by concerned gamers.
#digital-fairness-act #consumer-protection #dark-patterns #online-advertising
Read at euronews
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