Broadcom has announced a streamlining of its VMware partner program, significantly narrowing the number of authorized resellers to enhance channel support. As part of this initiative, the previous four-tier structure will be replaced with three tiers: Pinnacle, Premier, and Select. This change emphasizes a focused investment in partners demonstrating historical performance, technical expertise, and a commitment to customer-focused investments. Senior VP Brian Moats indicates that this transformation will allow select partners to shoulder greater responsibilities, ensuring they deliver substantial impacts in the modern private cloud journey, thereby raising the performance standards across tiers.
Broadcom is streamlining its VMware partner program by reducing the number of authorized resellers, focusing on tighter relationships and enhanced support for top-tier partners.
The revamp aims to boost investment in partners with proven performance and technical expertise, transitioning to a system of three tiers: Pinnacle, Premier, and Select.
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