In a conversation moderated by Yasmin Gagne, Priyanka Jain of Evvy and Katie Sturino of Megababe discuss their approaches to revolutionizing stigmatized markets. They highlight the significance of savvy marketing, inventive services, and understanding consumer needs as key to fostering fearless leadership. Each founder emphasizes how their brands are not just about products, but about making consumers feel seen and valued in traditionally overlooked categories. The dialogue touches on the growth driven by their approach, demonstrating a commitment to both business success and social relevance.
Priyanka Jain and Katie Sturino share insights on fearless leadership in addressing stigmatized markets with innovative marketing strategies and consumer-focused products.
Their conversation emphasizes the importance of understanding consumer needs and challenges in creating impactful brands that resonate with overlooked demographics.
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