The article reflects on the global rise of electric vehicles (EVs) but notes a significant hurdle in the luxury market where consumers are hesitant to adopt full EVs. The market leader's current troubles are attributed to losing touch with customers. In China, a key battleground for EV sales, luxury SUV buyers show a preference for electrified vehicles that also incorporate gas engines, such as PHEVs and EREVs. The article highlights manufacturers like Zeekr and Lynk & Co pivoting towards hybrid models to attract these reluctant consumers, emphasizing a potential shift in consumer preferences.
Even in China, where full electrification is well underway... there are still weak spots for full EVs—for example, buyers of big luxury SUVs are less willing to make the switch.
Electric vehicles are still on the upswing globally... But the market is facing a come-to-Jesus moment, especially when it comes to the electrification of bigger and more expensive vehicles.
Thus, the Geely Group had to rethink how it would court the large number of big luxury SUV buyers in China. A full EV wouldn't work, so here comes the Lynk & Co 900.
Even more so than the PHEV models we have access to in the U.S., the Lynk & Co 900 promises the convenience of an ICE car, as well as the quickness and smoothness of EV.
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