The article discusses the profound emotional connection people have to ice cream and gelato, particularly during summer months when it evokes childhood memories and provides comfort. Psychologists highlight that the enjoyment of ice cream triggers the brain's reward system, releasing endorphins that boost mood. Georg Jensen's The Artisans Series embraces this concept by promoting beautiful, functional serveware made of sterling silver, aimed at integrating pleasure into everyday life. The series was showcased at Milan Design Week and emphasizes using these items regularly to enhance the ritual of enjoying treats like ice cream and coffee.
No meal feels quite complete without something sweet at the end - especially in summer, when gelato or ice cream becomes a daily ritual.
These small pleasures offer a moment of comfort - a brief pause of joy that feels especially welcome when the world feels a little heavy.
Psychologists have shown that ice cream doesn't just taste good - it actually makes us feel good. The cold, creamy texture and rich flavors trigger the brain's reward system.
This spirit of finding joy in the everyday is exactly what Georg Jensen captures with The Artisans Series, launching this autumn.
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