""Katie is a dynamic leader who brings both strategic vision and creative instinct to her work," said Blanchard, president of the U.S. Region and Chanel Inc. "Her deep understanding of brand storytelling, her collaborative leadership style, and her ability to connect with audiences through creativity and purpose make her uniquely suited to lead this next chapter for Chanel Inc. in the U.S. We're thrilled to welcome her to the team.""
"Most recently, Welch was global chief marketing officer of Rare Beauty, leading brand, product and consumer marketing as well as creative, PR, influencer, partnerships and social impact. Earlier, she was global chief marketing officer at Hourglass, where she helped develop brand pillars and positioning, drove global expansion into key markets and contributed to the brand's successful sale to Unilever. Earlier in her career, Welch spent seveal years at Weber Shandwick, where she helped pioneer integrated marketing approaches that bridged global brand storytelling with local activation."
"Welch will also join Chanel Inc.'s U.S. Management Committee. The divisional heads of brand communications will report to Welch, who include Ellie Hawke, head of brand communications, watches & fine jewelry and company communications; Nancy Hawthorne, head of brand communications, fashion; and Nicole Sullivan, head of brand communications, fragrance and beauty. Adina Kagan, former head of media & insights and interim head of U.S. brand communications, was named head of strategy and transformation in September 2024."
Chanel Inc. named Katie Welch head of U.S. brand and company communications, effective Jan. 5, and she will report to Stephane Blanchard and join the U.S. Management Committee. Welch will lead integrated divisional brand communications teams and work to share and amplify Chanel Inc.'s story across the U.S. Her background includes serving as global chief marketing officer of Rare Beauty and earlier at Hourglass, where she helped develop brand pillars, drive global expansion and contributed to a sale to Unilever. She previously worked at Weber Shandwick on integrated marketing that linked global storytelling with local activation. Divisional heads Ellie Hawke, Nancy Hawthorne and Nicole Sullivan will report to her while Adina Kagan transitions fully into head of strategy and transformation.
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