#corporate-communications

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fromBusiness Insider
1 week ago

She helped launch Pfizer's COVID-19 vaccine in the depths of the pandemic. Now, she's planning her next act.

In early 2020, Pfizer Communications and Policy Chief Sally Susman was stunned when the head of the pharmaceutical company revealed plans to bring a COVID-19 vaccine forward by the end of that year.
Business
fromwww.housingwire.com
1 month ago

Anywhere welcomes Barri Rafferty as chief communications officer

I'm honored to take on a new challenge at Anywhere as it pursues its mission to provide a superior, end-to-end transaction experience for the millions of buyers and sellers following their homeownership dreams each year.
fromForbes
1 month ago

Why Brand Messaging Falls Apart Inside The Building, And How To Fix It

Ultimately, marketers are responsible for keeping the company on track. They need to bang the messaging drum continuously.
Marketing tech
Marketing tech
fromHackernoon
1 month ago

How Kalshi Fabricated an xAI Partnership That Never Existed | HackerNoon

Kalshi's misleading partnership announcement with Elon Musk's xAI brings scrutiny to their corporate practices, especially amid regulatory considerations.
Social media marketing
fromForbes
2 months ago

When The CEO Is The Corporate Brand: How To Manage Reputational Risks

Today's CEOs act as brand ambassadors, intertwining their personal brands with their companies.
The pressure on CEOs to maintain authenticity while managing reputational risks is unprecedented.
fromForbes
3 months ago

Why Jeff Bezos' 'Future Press Release' Strategy Matters In 2025

Jeff Bezos mandated this-not as a writing drill, but as a litmus test. If an idea couldn't be distilled into a clear, compelling statement of customer value, it wasn't worth pursuing.
Marketing tech
Marketing tech
fromFast Company
4 months ago

How bogus stories about Amazon laying off 14,000 managers spread like wildfire across the internet

Amazon is not laying off 14,000 managers; this rumor exemplifies the spread of false news in media.
Social media marketing
fromAxios
4 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
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