"We implemented this digital-first model to read silhouettes, to read print patterns and other trends as it relates to the swim business more broadly. We were then able to get those online very quickly to be shipped to guests. The tech also helped make more efficient purchasing decisions, such as when it flagged a polka dot design as an early winner before spring even started."
"The combination of AI-assisted design, small-scale manufacturing, and shipping directly to customers has compressed what is historically a monthslong product development cycle into a matter of weeks. From there, the strongest ideas out of this hyper-speed process are given the full retail treatment."
Target has introduced Trend Brain, an artificial intelligence tool designed to accelerate fashion trend prediction and product development for its owned brands like Wild Fable and Universal Thread. The tool analyzes multiple data sources including social media feeds, fashion show photos, and real-time purchasing patterns to anticipate upcoming trends. By implementing this digital-first approach, Target can quickly identify emerging styles, make efficient purchasing decisions, and rapidly move products to customers. The technology proved particularly effective during the critical summer swim season, where the system identified polka dot designs as early winners, allowing Target to increase inventory accordingly. This AI-assisted process, combined with small-scale manufacturing and direct-to-customer shipping, has dramatically reduced traditional product development cycles from months to weeks, helping Target compete with faster-moving retailers like Shein and Temu.
Read at www.businessinsider.com
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