"The exhibition left me just as bewildered. We seem to have someone who jumps around a lot from one thing to another, seemingly a businessman who has a deft hand at marketing himself."
"A t-shirt with an image of an American peanut brand could be a £2 t-shirt given away as freebies by the brand, or a £2,000 copy by Nigö - it really wasn't possible to tell the difference."
"If anything, this seems to be an exhibition that is a sales tool set up by Nigö's marketing department to promote Brand Nigo to a new generation of potential customers."
A replica of Tomoaki Nagao's teenage bedroom opens an exhibition about the designer Nigö. The exhibition raises questions about his popularity and originality. Despite his success, many are unfamiliar with him. The displayed items often appear to mimic American culture rather than offer fresh designs. Descriptions seem overly promotional, suggesting the exhibition serves more as a marketing tool than an objective showcase. The exhibition, titled Nigö: From Japan with Love, runs until October 4, 2026, at the Design Museum.
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