""My father saw a magazine article with Karl Lagerfeld standing in the center of his Tawaraya with his shoes on," recalls Nanae, referring to the fashion designer's iconic '80s full-Memphis Monte Carlo apartment."
""It's like your own VIP room; the grown-up version of the childhood pillow fort," muses Rodman Primack, whose AD100 firm AGO Interiors placed one, rather unexpectedly, in a barnlike guesthouse in Kentucky."
""Young people like Tawaraya," Nanae hopes the smaller version, launched in April, during Milan Design Week, will appeal to design-loving youth."
The Tawaraya, inspired by a famous Japanese ryokan, has attracted a diverse clientele, including rappers and K-pop stars. Originally designed by Masanori Umeda, the Tawaraya is likened to a sophisticated pillow fort. A smaller version, measuring 6.5 feet by 6.5 feet, was launched during Milan Design Week, aiming to capture the interest of younger design enthusiasts. Nanae emphasizes the appeal of Tawaraya to youth, reflecting its growing popularity in contemporary design culture.
Read at Architectural Digest
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