National Ice Cream Day is on July 20, celebrating ice cream and frozen desserts. KIND Snacks is participating by promoting its plant-based frozen bars, aiming to include lactose intolerant consumers. The brand is hosting a one-day pop-up at 181 Mulberry Street in Soho from 12 to 5 p.m. where guests can try KIND Frozen bars for free and participate in swag giveaways. Additionally, KIND is conducting social media giveaways on Instagram featuring a year's supply of KIND Frozen bars and branded coolers. The frozen bars are made with nut milk and come in various flavors.
KIND Snacks is launching a one-day pop-up on July 20th to celebrate National Ice Cream Day, promoting its plant-based frozen bars for lactose intolerant individuals.
The pop-up will take place at 181 Mulberry Street in Soho from 12 to 5 p.m. and will offer guests free samples of KIND Frozen bars and summer swag giveaways.
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