Elon Musk's Tesla Diner is a next step in the beleaguered EV-maker's plan to create an 'all-encompassing brand,' analyst Dan Ives says
Briefly

Tesla ventured into the restaurant industry by opening its first diner in Los Angeles. The diner embraces a retro-futuristic theme, featuring movie screens and 80 charging stations. Menu items include traditional diner offerings such as bacon, french fries, and hot dogs. The diner employs Tesla's Optimus robots for serving snacks and sells branded merchandise. CEO Elon Musk has expressed intentions for global expansion of this 24/7 diner concept, aiming to merge good food, entertainment, and convenience for electric vehicle users.
The Tesla Diner, located in Los Angeles, features classic diner food served in a retro-futuristic setting, complete with movie screens and charging stations for electric vehicles.
CEO Elon Musk envisions expanding the diner concept into major cities worldwide, with plans for sites at Supercharger locations for long-distance travel.
Read at Fortune
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