Olive Garden, founded in Orlando in 1982, quickly gained popularity due to its strategy of offering unlimited breadsticks to customers waiting for their meals. Initially implemented to satisfy guests and manage kitchen delays, breadsticks became a beloved menu staple. Following the success of the breadsticks, Olive Garden expanded its offerings to include soup and salad with adult entrées, establishing the Never-Ending First Course concept. Despite initial criticism from investors regarding this strategy, the breadsticks contributed significantly to customer satisfaction and retention.
The unlimited breadsticks were originally adopted to keep customers busy while waiting for their meals due to unexpected delays in the kitchen.
The first Olive Garden opened in Orlando in 1982 and quickly became popular, prompting the restaurant to offer free refills of breadsticks during wait times.
Olive Garden's unlimited breadsticks became a beloved menu item, helping to maintain customer satisfaction while allowing the kitchen to catch up on orders.
The brand expanded its offering with soup and salad for customers ordering adult entrées, leading to the establishment of Olive Garden's Never-Ending First Course.
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