Oreo Sales Soared During Great Depression as Americans Chose Comfort Over Cost
Briefly

Oreo Cookies, launched in 1912, quickly became a beloved treat across the globe. The cookies originated from a merger that created Nabisco, which sought to innovate beyond their popular Animal Crackers. The initial sale took place in Hoboken, New Jersey, where the first batch was sold for $1.85. Over the years, Oreos gained popularity, with advertising campaigns like 'Twist, lick, dunk' adding to their appeal. The price fluctuated, reflecting market trends, but their iconic design and enjoyment persisted through the decades.
When Oreos first launched in 1912, the very first sale went to a grocer in Hoboken, New Jersey named S.C. Thuesen. At that time, nine and one-quarter pounds of Oreos cost the store $1.85, and the tin they came in cost an additional 50 cents.
In 1922, 10 years after being introduced to the world, the price of Oreos was increased to $0.32 per pound. With the Roaring Twenties already in full effect, it wasn't uncommon to see Oreos everywhere.
Alongside a 1923 ad campaign for 'Twist, lick, dunk,' which turned Oreos into a household experience, the 1924 introduction of a new design featuring a more intricate wafer pattern further solidified their popularity.
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