"Workplace catering is becoming a customer acquisition machine for franchises, with 96% of workplaces trying a new restaurant in 2025 through catering orders. This trend is reshaping how food franchises engage with potential customers."
"In 2026, 91% of workplaces are spending the same or more on food, with one in five increasing budgets by over 25%. This indicates a strong commitment to workplace catering as a strategy for employee engagement."
"Sixty-two percent of employees who try a restaurant at work end up ordering personally later, and 67% recommend it to friends and family. This demonstrates the significant impact of workplace catering on consumer behavior."
"Menu design is make-or-break for franchises; those with detailed menus, photos, and dietary options receive twice as many bookings. This highlights the importance of presentation and inclusivity in catering offerings."
Workplace catering is increasingly vital for food franchises, with 96% of workplaces trying new restaurants through catering in 2025. In 2026, 91% of workplaces are maintaining or increasing food budgets, with 20% raising them by over 25%. Daily meal programs have surged by 26% as companies offer free food to attract hybrid workers back to offices. Notably, 62% of employees who experience a restaurant at work later order personally, and 67% recommend it to others. Effective menu design significantly impacts bookings, with detailed menus and dietary options leading to double the reservations.
Read at Entrepreneur
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