"It's a dog-eat-dog world out there in the restaurant industry, and many chains are doing whatever it takes to ensure that their doors remain open. Whether that's places like Denny's reviving its "$2, $4, $6, and $8 menu" to stave off defeat or Red Lobster introducing the "Ultimate SpendLESS Shrimp" deal to bring customers back into the booths, nothing is off the table. Thriving restaurant chains are few and far between in this post-pandemic food landscape,"
"When it first opened in 1960, owners Walt and Dorothy Elmer named the restaurant "Elmer's Colonial Pancake House," though it was eventually dubbed "Elmer's Pancake & Steakhouse" until it was shortened to its current moniker. The chain skyrocketed in popularity throughout the PNW, making a name for itself with chocolate coconut waffles, German pancakes (otherwise known as a Dutch Baby, in case you want to know the origin story behind the breakfast treat),"
Elmer's, a Pacific Northwest breakfast-lunch-dinner chain, is expanding across Oregon by taking over four retired Shari's Cafe & Pies locations in Bend, Hillsboro, Tualatin, and near Portland International Airport. The first new Elmer's will open at the former Shari's in Bend in November 2025, marking a return after originally closing there in 1986. The chain began in 1960 as Elmer's Colonial Pancake House and became known for chocolate coconut waffles, German pancakes (Dutch Baby), and family-style service. Elmer's growth reflects resilience amid widespread restaurant closures and targeted opportunity from shuttered competitors.
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