Arizona Beverages, founded in 1992, has consistently offered its iced tea cans at 99 cents, even though inflation would suggest they should cost around $2.30 today. The 99-cent price faced challenges due to a protracted legal dispute between the company's founders over its control and pricing strategy. Nevertheless, Arizona iced tea has managed to preserve its iconic price point, emphasizing affordability and strengthening its brand identity in a competitive market.
Arizona Beverages has maintained its iconic 99-cent price point for iced tea cans since 1992, despite inflation suggesting a cost of around $2.30 today.
The company's founders faced a lengthy legal struggle over control and pricing, which posed a threat to the long-standing pricing strategy of Arizona iced tea.
The resilience of Arizona iced tea's pricing demonstrates a commitment to affordability and brand identity, allowing it to remain competitive in the beverage market.
Despite market changes and economic pressures, Arizona iced tea has successfully navigated challenges to retain its popular 99-cent price, which has become a hallmark of its brand.
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