Kia's recent Investor Day highlighted its future plans, notably the introduction of an electric pickup for the North American market with a target of 90,000 annual sales. This strategy comes amid mixed trends in electric pickup sales, particularly with notable competitors like Ford and Tesla facing low demand. Yet, Kia is optimistic about the electric pickup's potential as EV sales are expected to grow, especially with better charging infrastructure. A Kia spokesperson confirmed that this upcoming vehicle will not be a U.S. version of the Tasman model, indicating a distinct new design.
Kia's announcement of a new electric pickup aims for 90,000 annual sales, a bold move amid recent struggles of similar vehicles in the U.S. market.
The electric pickup market may flourish after EV sales grow and charging infrastructure improves, allowing Kia to navigate challenges faced by competitors.
Despite two high-profile electric pickups' disappointing sales, Kia believes its upcoming model could thrive in a more welcoming environment for EVs.
A Kia spokesperson clarified that the new electric pickup will not be a version of the Tasman model, as it's not intended for the U.S. market.
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