The global foldable smartphone market is projected to sell 19.8 million units this year, constituting 1.6% of the overall smartphone market. Samsung leads with a share of 35.4%, but competition is tightening, particularly from Huawei. Emerging players like Honor and Motorola are expected to grow their market shares significantly. Apple may enter the foldable market next year, focusing on addressing durability concerns like the crease while using premium materials, although high pricing is anticipated. Overall, the foldable market is expected to continue its gradual growth trajectory.
The global foldable market is forecasted to sell 19.8 million units this year, representing 1.6% of the total smartphone market, consistent with last year.
Samsung's market share in the foldable segment is expected to decline from 45.2% last year to 35.4% this year, narrowing the gap with Huawei.
Honor and Motorola are anticipated to increase their foldable market shares to 9.1% and 7.6% respectively, indicating growth among smaller players.
Apple is reportedly planning to enter the foldable market next year, focusing on eliminating creases and using advanced materials, despite expected high prices.
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