#apple

#apple

The A18 Pro chip is the same processor that powers the iPhone 16 Pro, and Apple claims it delivers performance comparable to the M1 MacBook Air. That's a legitimately capable chip for everyday computing tasks like web browsing, document editing, video streaming, and light photo work. You're looking at a 12.9-inch display housed in what's described as an ultra-thin, lightweight frame, with color options including silver, blue, pink, and yellow.

The way we download apps onto our phones could be about to change after a ruling from the UK's competition regulator. The Competition and Markets Authority (CMA) has designated the two tech giants as having "strategic market status" - effectively saying they have a lot of power over mobile platforms. This means Apple and Google may have to make changes, after the CMA said they "may be limiting innovation and competition".

I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company's video service December 12. But it wasn't the news about the movie that excited me. Rather, it was a small line at the end of the press release that quietly announced something else: "Apple TV+ is now simply Apple TV, with a vibrant new identity."

Ke Yang, the Apple executive leading the iPhone-maker's efforts to build AI-driven web search, is heading to Meta, according to a Bloomberg report.

When Steve Jobs wanted to motivate his Mac team at Apple, he didn't give them corporate pep talks or send them to management retreats. Instead, he told them they were "pirates" fighting against the "navy." The message was clear: stay scrappy, stay rebellious, and don't let the corporate machine slow you down. That pirate mentality worked. The Mac team moved fast, took risks, and delivered something revolutionary.

Apple just unveiled the first glimpses of its new 14-inch MacBook Pro with the , promising 3.5 times more AI performance, 24 hours of battery life, and faster, overall storage: up to 4TB. AI is at the forefront of the M5 MacBook Pro's feature set, with the latest-gen GPU bringing an enhanced neural engine and higher memory bandwidth to the table, translating to overall better performance running on-device LLMs. To compare, Apple says the M5's 10-core GPU delivers six times faster AI performance than the M1.

I'm usually not a fan of companies rebranding themselves or their products unless there's a compelling reason. And, there is almost never a compelling reason. Sure, inside the company, there are people who think there is a compelling reason, and agencies that bill by the hour will sell you on a number of reasons they assure you are compelling. But of the time its a waste of money, time, and brand equity.

According to a new report today, Apple and Meta's regulatory woes in the EU are almost over. Both companies are allegedly close to settling their antitrust cases with the European Commission (EC), which will definitely be good for them as they'd avoid some additional hefty fines that the EC might impose otherwise. This information isn't official yet, the report says it comes from "officials briefed on the discussions" between the EC on one side, and Apple and Meta respectively on the other.

If you're looking to upgrade your laptop, there are already some solid Prime Day laptop deals available. While this season's Prime Day (formally known as Prime Big Deal Days) doesn't start until Tuesday, major brands like Apple, HP, Dell and Microsoft are offering up early discounts-including 21% off the Microsoft Surface Pro (our pick for the best 2-in-1 laptop for working from home) and 25% off the Dell 14 Plus (our favorite Dell laptop overall).