"The ads will be part of a new widget on some of the smart fridges' "Cover screen themes" (like a tablet or smartphone's home screen). The widget, which Samsung shared with me ahead of today's announcement, has four rotating screens. One showing news, one calendar events, one the weather forecast, and one with "curated advertisements." This widget appears at the bottom of the fridge's screen and rotates every 10 seconds among the four screens. You can swipe to rotate through them faster."
"In the five years I've had a Family Hub fridge, it has never shown me an ad. The arrival of this widget, combined with the recent appearance of full-screen ads on Amazon's Echo Show smart display in my office, makes me feel like anything in my home with an internet connection and a screen is now fair game. The problem here isn't just the ads themselves (although they are a problem); it's that they are being added to the device after it's in my home."
Samsung will add a new widget that serves advertisements to some Family Hub smart fridges in early November. The widget occupies the bottom of certain cover-screen themes and cycles through four panels: news, calendar, weather, and curated advertisements, rotating every ten seconds and swipeable. The widget will appear only on Weather and Color themes; Art, Album, and the Daily Board (which will still show an ad tile) are treated differently. The update begins rolling out to US models with 21.5- and 32-inch screens starting October 27, with ads appearing about a week later. Some users who bought expensive connected fridges without ads may object to ads added post-purchase.
Read at The Verge
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