"Eyeline partnered with Los York to help translate their vision into a modern identity. One that doesn't lean on nostalgia or legacy, but instead signals creativity, flexibility, and a high-touch approach. The ask was twofold: create a system that could attract the world's top filmmakers and producers, people looking for a studio capable of bringing ambitious ideas to life, and, at the same time, appeal to a new generation of VFX talent, engineers, and artists shaping the next wave of the industry."
"The creative system is anchored in a deceptively simple idea: the pixel as origin. One spark. One drop. One building block that unlocks infinite visual potential. That foundational concept inspired a modular, expressive design language. Each of Eyeline's three divisions, VFX, Studios, and Labs, is associated with one of the RGB channels, a nod to the elemental forces behind image-making."
"From those three colors, an expansive system unfolds, one that flexes from micro to macro, from minimal marks to large-scale grid-based environments. Eyeline's new identity, designed by creative company Los York, is a toolkit for creative exploration. Built around custom typographic forms, grid logic, and a dynamic palette, it was designed to adapt, not dictate. One pixel becomes a portal. One mark becomes a world. The system is built for scale but never loses its sense of wonder."
Eyeline redefines its visual identity with a pixel-first approach that emphasizes modularity and expressive design. Los York developed a modern, flexible identity that avoids nostalgia and signals creativity, flexibility, and high-touch collaboration. The system assigns RGB channels to Eyeline's VFX, Studios, and Labs divisions, enabling a scalable palette and modular grid-based environments. Custom typographic forms, grid logic, and a dynamic palette allow the brand to flex from minimal marks to large-scale visuals. The identity aims to attract leading filmmakers and new VFX talent, positioning the studio as boutique in spirit but global in scale and built for makers.
Read at designboom | architecture & design magazine
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