"Arnell's role will entail leading 'strategic and creative development of a unified design and brand system for the U.S.' and ensuring 'every interaction that people have with the government is clear and consistent.'"
"The Biden administration began working on the federal government's digital presence in 2024, after data collected in 2023 showed that of more than 10,000 federal websites, 45% weren't mobile-friendly and 60% had possible accessibility issues."
"Arnell has worked with a multitude of well-known companies, including PepsiCo, McDonald's, Apple, Reebok, and Disney, embracing a creative direction that is simultaneously simple, clean, and bold."
Peter Arnell has been appointed chief brand architect of the National Design Studio, aiming to improve the U.S. government's design and digital services. His experience includes work with major companies like PepsiCo and Apple. Arnell will lead the development of a unified design system, ensuring clear and consistent government interactions. The redesign of federal digital services has been ongoing since 2024, with significant issues identified in mobile-friendliness and accessibility across thousands of federal websites. Arnell's role is crucial for modernizing these services.
Read at Fast Company
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