Ryan Martin, appointed CMO of Wunder, brought his extensive marketing experience to the blockchain world, despite lacking a crypto background. He faced significant challenges, including a tight timeline for launching their token. His previous roles included high-budget campaigns for major companies like TikTok and Netflix. Martin’s transition to Wunder was driven by a desire to create a meaningful impact following the birth of his child. The six-month journey culminated in a successful token generation event, showcasing effective strategies in a burgeoning sector.
I joined in October. We launched in May. I knew it would be a baptism of fire, but I didn't expect it to be an inferno.
I began in press ad buying at MEC, then quickly pivoted into digital. I ran media for Morrison's, then moved on to Michelin, Chanel, Netflix.
It was like strapping yourself to a rocket. I saw the vision before it was obvious. I met the only TikTok staffer in the UK at the time.
He wanted to build something meaningful. That's when he met Jay Boisvert, co-founder of Wunder.
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